Glasshouse Sponsor Longbow Venture Dragon Den.

REVOLUTIONARY products and cutting-edge technology wowed guests at a Dragon’s Den-style event in Mansfield.
Venture capital company Longbow held the event at the One Call Stadium, the home of Mansfield Town Football Club, with guests presented with a range of potential investment opportunities.
Aimed at high-net-worth individuals looking to make more informed decisions on investment opportunities, Longbow Venture Capital is a Mansfield-based company founded by serial entrepreneur Chris Lightbody and wealth management specialist Daniel C Hayes.
The event was sponsored by Land Rover dealer Stratstone, law firm Hopkins Solicitors and Totel Solutions and us, Glasshouse Creative.

Maplin becomes first high street retailer to sell 3D printers!!

High Street electronics retailer Maplin has become the first such store to sell 3D printers for use in the home. On sale for £700 the Velleman K8200 comes in kit form and takes around 10 hours to fully assemble. Once complete however it enables its owner to manufacture any object they desire, provided it fits within the machines 20cm³ confines. The contraption works by applying 0.5mm thick layers of plastic as defined by user inputs to create any 3D object such as a chess piece or mobile phone case in a mere 30 minutes. Oliver Meakin, Maplin’s commercial director, said: “I hope some children will be using this rather than playing video games. “Until now, the cost of 3D printers limited their use to the professional market. However, the Velleman K8200 kit has enabled us to introduce 3D printing to the mass market. “We selected this model primarily because it offers high performance printing at an affordable price, making it accessible to our customers. In addition, it requires assembly before use, which fits with the ‘build it yourself’ ethos so central to Maplin’s heritage. Part of the enjoyment lies in putting the kit together, so users are not just investing in a great product, but an experience too.”
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Do Primark need e-commerce?

Primark is finally embracing e-commerce by launching a selection of their fashion products on the major online retailer website, ASOS.

Having undertaken a 20-year high growth programme and appearing on high streets across the country, consumers would be right in questioning why the brand has taken so long to embrace ecommerce.

Primark’s target market are consumers who seek inexpensive and quick to buy fashion. Their consumers know that their garments are made with low quality materials and have a short lifespan.

The obvious benefit for Primark embracing e-commerce is that they will be able to reach a vast audience. It’s forecasted that digital solutions in the fashion industry will continue to grow and it looks like Primark is trying to keep up. E-commerce is established, IMRG estimated that last year the UK B2C value of the online retail market was £78bn. Not utilising these online consumers could be a massive loss on potential sales.

Also, fashion brands are incorporating the latest digital trends in their business strategies, most notably Burberry being one of the first fashion brands to utilise mobile marketing and create an m-commerce site. Some may argue that the brands which have embraced e-commerce and digital solutions are of a different brand calibre to Primark, some competitors offer in-store collection for online orders, known as “Click and Collect”, which is likely to increase footfall in Primark’s stores.

E-commerce isn’t suited for every fashion retailer as delivery can be an issue for consumers. Many will not want to pay delivery costs or wait for 5 working days to receive their low quality, inexpensive products. In some cases, the delivery may be more expensive than the product ordered. This could be a turn-off for many consumers who are simply shopping for a bargain. Primark will have also been deliberating whether these consumers would take the time and effort to browse these types of products online. A crucial point is Primark’s profit margins are not as high as some other high street retailers, and therefore, selling their products online may not be as financially beneficial, as low order values make it harder to make a profit online.

Primark hasn’t been part of the demise of the British high street – in fact, it has been growing as a retailer without offering products online. This is perhaps because the strategy for low quality products at low prices is suited perfectly to consumers in the current economic climate. However, distributing a few items through a well-established platform such as ASOS is the best way to test the new channel. Primark can analyse their sales to see how their products are perceived before investing in their own e-commerce website.

Creativity in Mind!

According to the research – we are at our most open minded and creative when our thoughts are in disharmony with our body. So for example, if we are feeling happy yet pulling a frown, we are in a more creative mind set than when our expressions honestly represent our mood.

I shall explain one of the ways psychologists have come to this conclusion… (I realise you’re dying to know!)

Participants in a research experiment were either asked to think of an emotional event (positive or negative) whilst performing the opposite associated expression (frown or smile) or they were asked to be consistent in their thoughts and expressions. They were then asked to rate how well a certain object fits to the ‘ideal’ of that object type – for example, how well an ‘elephant’ fits the concept of ‘vehicle’.

They found that those who were experiencing dissonance (incongruent thoughts and expressions) said that the examples were more typical of the concept type than those who were consistent.

So people who are not in tune are more open minded?

We also know however, that experiencing cognitive dissonance generally leads to negative behavioural effects… Though when it comes to the effect on ‘creativity’ as a single case, it is less clear.

So I started thinking about some of the creative minds well known in the media. Then for some reason my mind moved on to comedy writers and performers, and I noted that often, arguably the best writers and comedians are likely to have experienced this type of dissonance at some point in their careers.

Take for example, Stephen Fry and John Cleese. Both highly respected as comedy writers and performers -both also suffering from well documented episodes of depression.

Now I’m not saying that we all need to be depressed to get anywhere creatively.

But the research is interesting all the same – and perhaps when next time you think you’re not in the ‘right frame of mind’ to be creative – maybe you’ll surprise yourself.Tv Muppet Show John Cleese

TRADITIONAL MEETS DIGITAL.

With the arrival of the Apple Mac came convenience, a design studio in a box. Drawing boards, Pantone Markers and Letraset were instantly made redundant for the new kid on the block. Over the years I have witnessed graphic designer getting excited about the latest release of photoshop but is this an imitation of the real deal?

Bygone years a concept was born out of an original idea, created on paper with no digital limitations, allowing total freedom of thought and the engagement of pure talent. This one idea involved copywriting, understanding typography – kerning, leading and legibility and the inbuilt ability to draw. So here we are twenty years down the track, does combining tradition with digital mean we can have the best of two worlds?

What Kind of Creative Person are You?

Whether you’re an animator, a graphic designer, or a branding expert there’s more to you than just the skills you have.

  There is also the approach you use when taking on new jobs, and sometimes this can be helpful and sometimes not. But knowing more about yourself can help you improve your routine, avoid stress and make life less stressful than those around you!  

How would you describe yourself?

 

  1. Well organised
  2. Creative
  3. Superstar!

 

How often do you check your emails?

 

  1. All the time
  2. Once or twice a day
  3. I delete the irrelevant ones

 

What is your opinion on networking?

 

  1. It depends on the quality of the event.
  2. It’s a great way to meet like-minded people.
  3. It’s great for promoting my business.

 

Do you consider yourself a team player?

 

  1. Yes- Provided I get to lead it.
  2. Maybe- Depends on who’s on the team.
  3. Yes and no- I can work on my own if I need to.

 

Who would you say is your hero?

 

  1. Richard Branson
  2. Stella McCartney
  3. Tom Cruise

 

What do you hope to achieve in the future?

 

  1. Make a good living working for myself.
  2. Be recognised for creative work.
  3. Sipping champagne at the Oscar party!

 

Results

 

Mostly As: The Organiser

  If you’ve scored Mostly A’s the chances are you do this for a living and you have got to the point where you can pay rent with your skills.   This person is likely to be the leader. They may not necessarily always be popular but they get things done and makes sure everyone else knows their role. While there is nothing wrong with being politely assertive it is crucial to ensure everyone is on side and that you do this in the right way. Push but don’t push too much!  

Mostly Bs: The Commission Creative

  For a creative person their art is very rarely a hobby and if you fit this category the chances are that you do not like being referred to as someone engaging in an “interest.”   A Mostly B creative is more likely to enjoy a project coming together and being part of it and is more likely to do things for free or do things in exchange for services.   The downside to this person is that they are more likely to be less organised than an A and therefore may take longer to back to you. However this type of person is often someone who once you know their routine can be a massive asset to a team, so it’s a case of how patient other people are willing to be or how much you are willing to adapt to a project you like!  

Mostly Cs: The A Lister in Waiting

  Someone who is Mostly A or C can have ambition and can dream of stardom, same as anyone else. For someone who is Mostly C this is what drives them!   The major skill a C will often excel at is promotion. These are the people who know the latest design features, SEO or if they are an artist they know what fan art will get them the most hits on Deviantart.   The key to a Mostly C succeeding is to be smart enough to play the long game- keep promotional posts positive, learn how to network and know patience gets results.   No matter what type you are on this quiz a team often works best with a blend of personalities, skills and approaches. You can achieve a lot more together than trying to make it on your own

Hovis.

We have currently got work rolling in from Hovis. Check out how and when they started by viewing this: http://www.hovisbakery.co.uk/assets/downloads/Hovis_History.pdf

Baking great products for years and years they have built up their name and company!

Check out the website at http://www.hovis.co.uk

We currently work with the Hovis factory in Watnall which looks like this:

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