Apple has filed to trademark the iWatch name in Japan, prompting increased speculation that the tech giant could be looking to soon move into the wearable devices market. Since the beginning of the year, rumours have been rife that Apple was developing an interactive watch, but there is still nothing concrete on what it would look like or what it might be capable of doing. In February, its reported an iWatch patent was filed in the US, detailing it was “an advanced wearable computer in the form of a bracelet that could double as a watch” which would allow users to “accomplish a number of different tasks including adjusting the order of a current playlist, or reviewing a list of recent phone calls”. Apple’s Tim Cook has previously said that “amazing new hardware” would be coming out in Autumn and throughout 2014. Unsurprisingly, however, the CEO has been vague on details.
With the arrival of the Apple Mac came convenience, a design studio in a box. Drawing boards, Pantone Markers and Letraset were instantly made redundant for the new kid on the block. Over the years I have witnessed graphic designer getting excited about the latest release of photoshop but is this an imitation of the real deal?
Bygone years a concept was born out of an original idea, created on paper with no digital limitations, allowing total freedom of thought and the engagement of pure talent. This one idea involved copywriting, understanding typography – kerning, leading and legibility and the inbuilt ability to draw. So here we are twenty years down the track, does combining tradition with digital mean we can have the best of two worlds?