THE ART OF CREATIVE BRAINSTORMING : TOP 10 TIPS.

When coming up against a creative block, brainstorming can offer the perfect solution for generating creative ideas. Whether a person is brainstorming alone or with a group, it is important to come up with as many new ideas as possible within a specific period of time. Therefore, the following tips are offered to help anyone who is in need of some inspiration.

EMBRACE STRANGE

INVITE AN OUTSIDER

AVOID JUDGEMENT

USE IMAGES

TAKE A BREAK

SWITCH POSITIONS

DO SOME RESEARCH

CHANGE ENVIRONMENTS

EXPAND ON CURRENT IDEAS

KEEP A RECORD

 

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Social media marketing spend to double by 2017.

Social media marketing spending in the UK will hit £694.6m in 2017, up from £271.9m, while social media marketing spending in Europe will reach £2.7bn.

 

The report also predicts that social media marketing spending in Europe will reach £2.7bn in 2017, up from £1.2bn in 2012; and that social networks mature, defining the individual ROI of social media marketing will get harder. However, they war that the predicted growth is under threat of new European privacy legislation which it expects to take effect in 2016 and could cut the predicted social media marketing spending growth by more than £749m. 

As a result we believe that when the legislation comes into force in 2016, it will depress spending on social media marketing by around £341.9m in 2016 and £409.8 in 2017.

The research also predicts a growth in the number of social media users, suggesting that by 2017 more than 70 per cent of Western Europe’s online  population will be engaged on social media, up from 63.4% in 2013. The figures for the UK are expected to be higher than the European average hitting 77% in 2017.

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Tweet Vending Machine!

The latest vending machine invention. This Twitter- powered vending machine is from the brand BOS Ice Tea, a South African company. Launched in Cape Town, this vending machine lets the user simply send a tweet #BOSTWEET4T and a free can of BOS tea rolls out! Great combination of social media and a real life situation, simple and effective!

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http://www.digitalbuzzblog.com/twitter-powered-vending-machine/

 

TRADITIONAL MEETS DIGITAL.

With the arrival of the Apple Mac came convenience, a design studio in a box. Drawing boards, Pantone Markers and Letraset were instantly made redundant for the new kid on the block. Over the years I have witnessed graphic designer getting excited about the latest release of photoshop but is this an imitation of the real deal?

Bygone years a concept was born out of an original idea, created on paper with no digital limitations, allowing total freedom of thought and the engagement of pure talent. This one idea involved copywriting, understanding typography – kerning, leading and legibility and the inbuilt ability to draw. So here we are twenty years down the track, does combining tradition with digital mean we can have the best of two worlds?

THE ART OF BRAINSTORMING CREATIVE IDEAS: 10 KILLER TIPS

When coming up against a creative block, brainstorming can offer the perfect solution for generating creative ideas. Whether a person is brainstorming alone or with a group, it is important to come up with as many new ideas as possible within a specific period of time. Therefore, the following tips are offered to help anyone who is in need of some inspiration.

EMBRACE STRANGE

INVITE AN OUTSIDER

AVOID JUDGEMENT

USE IMAGES

TAKE A BREAK

SWITCH POSITIONS

DO SOME RESEARCH

CHANGE ENVIRONMENTS

EXPAND ON CURRENT IDEAS

KEEP A RECORD

 

 

What Kind of Creative Person are You?

Whether you’re an animator, a graphic designer, or a branding expert there’s more to you than just the skills you have.

  There is also the approach you use when taking on new jobs, and sometimes this can be helpful and sometimes not. But knowing more about yourself can help you improve your routine, avoid stress and make life less stressful than those around you!  

How would you describe yourself?

 

  1. Well organised
  2. Creative
  3. Superstar!

 

How often do you check your emails?

 

  1. All the time
  2. Once or twice a day
  3. I delete the irrelevant ones

 

What is your opinion on networking?

 

  1. It depends on the quality of the event.
  2. It’s a great way to meet like-minded people.
  3. It’s great for promoting my business.

 

Do you consider yourself a team player?

 

  1. Yes- Provided I get to lead it.
  2. Maybe- Depends on who’s on the team.
  3. Yes and no- I can work on my own if I need to.

 

Who would you say is your hero?

 

  1. Richard Branson
  2. Stella McCartney
  3. Tom Cruise

 

What do you hope to achieve in the future?

 

  1. Make a good living working for myself.
  2. Be recognised for creative work.
  3. Sipping champagne at the Oscar party!

 

Results

 

Mostly As: The Organiser

  If you’ve scored Mostly A’s the chances are you do this for a living and you have got to the point where you can pay rent with your skills.   This person is likely to be the leader. They may not necessarily always be popular but they get things done and makes sure everyone else knows their role. While there is nothing wrong with being politely assertive it is crucial to ensure everyone is on side and that you do this in the right way. Push but don’t push too much!  

Mostly Bs: The Commission Creative

  For a creative person their art is very rarely a hobby and if you fit this category the chances are that you do not like being referred to as someone engaging in an “interest.”   A Mostly B creative is more likely to enjoy a project coming together and being part of it and is more likely to do things for free or do things in exchange for services.   The downside to this person is that they are more likely to be less organised than an A and therefore may take longer to back to you. However this type of person is often someone who once you know their routine can be a massive asset to a team, so it’s a case of how patient other people are willing to be or how much you are willing to adapt to a project you like!  

Mostly Cs: The A Lister in Waiting

  Someone who is Mostly A or C can have ambition and can dream of stardom, same as anyone else. For someone who is Mostly C this is what drives them!   The major skill a C will often excel at is promotion. These are the people who know the latest design features, SEO or if they are an artist they know what fan art will get them the most hits on Deviantart.   The key to a Mostly C succeeding is to be smart enough to play the long game- keep promotional posts positive, learn how to network and know patience gets results.   No matter what type you are on this quiz a team often works best with a blend of personalities, skills and approaches. You can achieve a lot more together than trying to make it on your own

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RAR is Recommended Agency Register. Recommendedagencies.com is an online sourcing tool for marketing and procurement professionals. Using an online research process we tap into the power of the marketing community to find out which agencies come recommended.

We have recently joined with them and are now recommended as we have got 3 high recommendations. They have also tweeted us to show everyone of our recommendations.