TRADITIONAL MEETS DIGITAL.

With the arrival of the Apple Mac came convenience, a design studio in a box. Drawing boards, Pantone Markers and Letraset were instantly made redundant for the new kid on the block. Over the years I have witnessed graphic designer getting excited about the latest release of photoshop but is this an imitation of the real deal?

Bygone years a concept was born out of an original idea, created on paper with no digital limitations, allowing total freedom of thought and the engagement of pure talent. This one idea involved copywriting, understanding typography – kerning, leading and legibility and the inbuilt ability to draw. So here we are twenty years down the track, does combining tradition with digital mean we can have the best of two worlds?

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