Glasshouse Sponsor Longbow Venture Dragon Den.

REVOLUTIONARY products and cutting-edge technology wowed guests at a Dragon’s Den-style event in Mansfield.
Venture capital company Longbow held the event at the One Call Stadium, the home of Mansfield Town Football Club, with guests presented with a range of potential investment opportunities.
Aimed at high-net-worth individuals looking to make more informed decisions on investment opportunities, Longbow Venture Capital is a Mansfield-based company founded by serial entrepreneur Chris Lightbody and wealth management specialist Daniel C Hayes.
The event was sponsored by Land Rover dealer Stratstone, law firm Hopkins Solicitors and Totel Solutions and us, Glasshouse Creative.

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Maplin becomes first high street retailer to sell 3D printers!!

High Street electronics retailer Maplin has become the first such store to sell 3D printers for use in the home. On sale for £700 the Velleman K8200 comes in kit form and takes around 10 hours to fully assemble. Once complete however it enables its owner to manufacture any object they desire, provided it fits within the machines 20cm³ confines. The contraption works by applying 0.5mm thick layers of plastic as defined by user inputs to create any 3D object such as a chess piece or mobile phone case in a mere 30 minutes. Oliver Meakin, Maplin’s commercial director, said: “I hope some children will be using this rather than playing video games. “Until now, the cost of 3D printers limited their use to the professional market. However, the Velleman K8200 kit has enabled us to introduce 3D printing to the mass market. “We selected this model primarily because it offers high performance printing at an affordable price, making it accessible to our customers. In addition, it requires assembly before use, which fits with the ‘build it yourself’ ethos so central to Maplin’s heritage. Part of the enjoyment lies in putting the kit together, so users are not just investing in a great product, but an experience too.”
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Nearly half of UK smartphone users would switch mobile phone network for cheaper access abroad says Survey.

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Nearly half of the UK’s smartphone users would switch network providers if it resulted in a reduction in holiday data roaming charges, according to a recent survey. The survey by Usurv revealed 45 per cent of people would be willing to switch and an equal number said they had avoided accessing the internet while abroad because of cost concerns. A European Union cap on roaming charges came into force at the beginning of the month and the European Commission eventually hopes to scrap them completely. For British travellers in the EU downloading one megabyte of data will cost no more than 38p and users cannot be charge any more than £43 for data usage in one billing period. Reasearch director at Usurv Guy Potter said: “This research shows that accessing the internet is now an integral part of many people’s holidays abroad, but cost is putting the majority of people off. “This means holidaymakers will welcome the EU’s new rules that force operators to cut data roaming charges – but our study shows that there’s a major opportunity for mobile phone companies to gain new subscribers if they can undercut the competition.” The Usurv survey showed 67 per cent of smartphone users were keen to use the internet abroad on their devices, with 18 per cent saying free Wi-Fi internet access was an essential requirement when booking holdays. Keeping in touch with friends and family via email was the most important reason for internet access abroad for a fifth of those surveyed, while 18 per cent wanted to keep their social media page active and 10 per cent required access to find out information about the local area. Sending and receiving work emails, general web surfing and using Skype were among other reasons holidaymakers wanted online access.

Do Primark need e-commerce?

Primark is finally embracing e-commerce by launching a selection of their fashion products on the major online retailer website, ASOS.

Having undertaken a 20-year high growth programme and appearing on high streets across the country, consumers would be right in questioning why the brand has taken so long to embrace ecommerce.

Primark’s target market are consumers who seek inexpensive and quick to buy fashion. Their consumers know that their garments are made with low quality materials and have a short lifespan.

The obvious benefit for Primark embracing e-commerce is that they will be able to reach a vast audience. It’s forecasted that digital solutions in the fashion industry will continue to grow and it looks like Primark is trying to keep up. E-commerce is established, IMRG estimated that last year the UK B2C value of the online retail market was £78bn. Not utilising these online consumers could be a massive loss on potential sales.

Also, fashion brands are incorporating the latest digital trends in their business strategies, most notably Burberry being one of the first fashion brands to utilise mobile marketing and create an m-commerce site. Some may argue that the brands which have embraced e-commerce and digital solutions are of a different brand calibre to Primark, some competitors offer in-store collection for online orders, known as “Click and Collect”, which is likely to increase footfall in Primark’s stores.

E-commerce isn’t suited for every fashion retailer as delivery can be an issue for consumers. Many will not want to pay delivery costs or wait for 5 working days to receive their low quality, inexpensive products. In some cases, the delivery may be more expensive than the product ordered. This could be a turn-off for many consumers who are simply shopping for a bargain. Primark will have also been deliberating whether these consumers would take the time and effort to browse these types of products online. A crucial point is Primark’s profit margins are not as high as some other high street retailers, and therefore, selling their products online may not be as financially beneficial, as low order values make it harder to make a profit online.

Primark hasn’t been part of the demise of the British high street – in fact, it has been growing as a retailer without offering products online. This is perhaps because the strategy for low quality products at low prices is suited perfectly to consumers in the current economic climate. However, distributing a few items through a well-established platform such as ASOS is the best way to test the new channel. Primark can analyse their sales to see how their products are perceived before investing in their own e-commerce website.

Is the iWatch countdown on? Apple files trademark for the name in Japan

Apple has filed to trademark the iWatch name in Japan, prompting increased speculation that the tech giant could be looking to soon move into the wearable devices market. Since the beginning of the year, rumours have been rife that Apple was developing an interactive watch, but there is still nothing concrete on what it would look like or what it might be capable of doing. In February, its reported an iWatch patent was filed in the US, detailing it was “an advanced wearable computer in the form of a bracelet that could double as a watch” which would allow users to “accomplish a number of different tasks including adjusting the order of a current playlist, or reviewing a list of recent phone calls”. Apple’s Tim Cook has previously said that “amazing new hardware” would be coming out in Autumn and throughout 2014. Unsurprisingly, however, the CEO has been vague on details.

 

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Do Primark need E-commerce?

Primark is finally embracing e-commerce by launching a selection of their fashion products on the major online retailer website, ASOS.

Having undertaken a 20-year high growth programme and appearing on high streets across the country, consumers would be right in questioning why the brand has taken so long to embrace ecommerce.

Primark’s target market are consumers who seek inexpensive and quick to buy fashion. Their consumers know that their garments are made with low quality materials and have a short lifespan.

The obvious benefit for Primark embracing e-commerce is that they will be able to reach a vast audience. It’s forecasted that digital solutions in the fashion industry will continue to grow and it looks like Primark is trying to keep up. E-commerce is established, IMRG estimated that last year the UK B2C value of the online retail market was £78bn. Not utilising these online consumers could be a massive loss on potential sales.

Also, fashion brands are incorporating the latest digital trends in their business strategies, most notably Burberry being one of the first fashion brands to utilise mobile marketing and create an m-commerce site. Some may argue that the brands which have embraced e-commerce and digital solutions are of a different brand calibre to Primark, some competitors offer in-store collection for online orders, known as “Click and Collect”, which is likely to increase footfall in Primark’s stores.

E-commerce isn’t suited for every fashion retailer as delivery can be an issue for consumers. Many will not want to pay delivery costs or wait for 5 working days to receive their low quality, inexpensive products. In some cases, the delivery may be more expensive than the product ordered. This could be a turn-off for many consumers who are simply shopping for a bargain. Primark will have also been deliberating whether these consumers would take the time and effort to browse these types of products online. A crucial point is Primark’s profit margins are not as high as some other high street retailers, and therefore, selling their products online may not be as financially beneficial, as low order values make it harder to make a profit online.

Primark hasn’t been part of the demise of the British high street – in fact, it has been growing as a retailer without offering products online. This is perhaps because the strategy for low quality products at low prices is suited perfectly to consumers in the current economic climate. However, distributing a few items through a well-established platform such as ASOS is the best way to test the new channel. Primark can analyse their sales to see how their products are perceived before investing in their own e-commerce website.

Creativity in Mind!

According to the research – we are at our most open minded and creative when our thoughts are in disharmony with our body. So for example, if we are feeling happy yet pulling a frown, we are in a more creative mind set than when our expressions honestly represent our mood.

I shall explain one of the ways psychologists have come to this conclusion… (I realise you’re dying to know!)

Participants in a research experiment were either asked to think of an emotional event (positive or negative) whilst performing the opposite associated expression (frown or smile) or they were asked to be consistent in their thoughts and expressions. They were then asked to rate how well a certain object fits to the ‘ideal’ of that object type – for example, how well an ‘elephant’ fits the concept of ‘vehicle’.

They found that those who were experiencing dissonance (incongruent thoughts and expressions) said that the examples were more typical of the concept type than those who were consistent.

So people who are not in tune are more open minded?

We also know however, that experiencing cognitive dissonance generally leads to negative behavioural effects… Though when it comes to the effect on ‘creativity’ as a single case, it is less clear.

So I started thinking about some of the creative minds well known in the media. Then for some reason my mind moved on to comedy writers and performers, and I noted that often, arguably the best writers and comedians are likely to have experienced this type of dissonance at some point in their careers.

Take for example, Stephen Fry and John Cleese. Both highly respected as comedy writers and performers -both also suffering from well documented episodes of depression.

Now I’m not saying that we all need to be depressed to get anywhere creatively.

But the research is interesting all the same – and perhaps when next time you think you’re not in the ‘right frame of mind’ to be creative – maybe you’ll surprise yourself.Tv Muppet Show John Cleese